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Prompt library

66 prompts, written and tested.

Across 9 categories. Every prompt is one someone actually uses in client work, which is why there are 66 of them rather than a thousand padded variations.

66 prompts

  • Research

    Seed keywords from a business description

    Here is a description of a business:

[PASTE DESCRIPTION]

List 40 seed keywords a customer might search when they need this business. Group them by the problem the customer is trying to solve, not by keyword similarity. Mark each as commercial, informational, navigational or transactional. Exclude branded terms.
  • Research

    Cluster a keyword list into pages

    Here is a keyword list with monthly volumes:

[PASTE LIST]

Group these into clusters where every keyword in a cluster could be satisfied by a single page. For each cluster give: the page it should map to, the primary keyword, the supporting keywords, and the page type (service page, blog post, comparison, location page). Flag any keyword that does not fit a cluster.
  • Research

    Judge intent from a SERP

    Here are the top 10 results for the query "[KEYWORD]", including titles and meta descriptions:

[PASTE SERP]

Tell me: what intent Google is rewarding, what page type dominates, what content format is expected, and whether a new site could realistically compete. Be specific about what the existing results have in common.
  • Research

    Find question keywords for a topic

    For the topic "[TOPIC]" in the Indian market, list 30 questions real customers ask before buying. Order them by where they occur in the buying process, from earliest research to final decision. Do not include questions that are obviously invented for SEO purposes.
  • Research

    Competitor content gap

    Site A is mine: [URL]. Sites B and C are competitors: [URLS].

Here are the topics each covers:

[PASTE DATA]

Identify topics my competitors cover that I do not, ranked by likely commercial value to my business. For each, say why it matters and what page type would be needed. Ignore gaps that would not lead to revenue.
  • Research

    Estimate difficulty without paid tools

    For the keyword "[KEYWORD]", here are the top 10 results with domain, page type and approximate age:

[PASTE]

Assess how hard this would be for a site with little authority. Consider whether the results are dominated by large brands, whether any results are weak or outdated, and whether the intent could be served better. Give a verdict: realistic within 3 months, 6-12 months, or not worth attempting.
  • Research

    Local keyword expansion by suburb

    The service is "[SERVICE]" and the city is "[CITY]". List the suburbs and localities in this city where this service would have meaningful demand. For each, give the keyword variations people would actually type, including any local naming conventions or transliterated spellings. Exclude suburbs with negligible population or demand.
  • Research

    Seasonality check

    For the topic "[TOPIC]" in India, describe the seasonal demand pattern across the year. Note festival periods, weather, academic calendar and financial year effects. Tell me when content should be published to be ranking before demand peaks.
  • Research

    Extract keywords from customer language

    Here are real customer enquiries, reviews or support tickets:

[PASTE]

Extract the exact words and phrases customers use to describe their problem. Separate the words customers use from the words the industry uses. Flag any mismatch, because that gap is usually where the traffic is.
  • Content

    Content brief from a target keyword

    Write a content brief for the keyword "[KEYWORD]".

Include: the search intent, the audience and what they already know, the angle that differentiates this from what already ranks, a heading structure with H2s and H3s, the questions the piece must answer, the facts or data that must be sourced, the internal links to include, and word count guidance.

Do not write the article. Do not invent statistics.
  • Content

    Title tag options

    The page is about "[TOPIC]" and targets the keyword "[KEYWORD]". The business is "[BUSINESS]".

Write 8 title tag options under 60 characters. Each must contain the keyword naturally, promise something specific, and be different from the others in approach rather than in wording. After each, note in one line why someone would click it.
  • Content

    Rewrite AI-sounding copy

    Here is a draft:

[PASTE]

Rewrite it so it does not read as AI-generated. Remove hedging, remove tricolon lists, remove sentences that restate the previous sentence, remove phrases like "in today's digital landscape". Use concrete examples in place of abstractions. Keep the meaning and the structure. Shorten wherever the meaning survives.
  • Content

    Featured snippet paragraph

    For the query "[QUERY]", write a direct answer of 40 to 55 words suitable for a featured snippet. Answer the question in the first sentence. Do not begin with a restatement of the question. Do not include a call to action.
  • Content

    FAQ section from real questions

    The page is about "[TOPIC]". Here are questions customers actually ask:

[PASTE]

Write an FAQ section answering each in 2 to 4 sentences. Answer honestly, including when the honest answer is 'it depends' followed by what it depends on. Do not pad. Do not add questions I did not supply.
  • Content

    Audit content against intent

    Here is a page that is not ranking:

[PASTE CONTENT]

It targets "[KEYWORD]". Here is what currently ranks:

[PASTE SERP]

Tell me whether the page fails on intent, depth, structure, or authority. Be specific about which. If it is intent, say what page type it should have been instead.
  • Content

    Consolidate cannibalising pages

    These pages all target similar keywords:

[PASTE URLS AND TOPICS]

Recommend which to keep, which to merge into which, and which to delete and redirect. For each merge, list what content must be carried across. Give the redirect map as a table.
  • Content

    Product description that ranks and sells

    Product: [NAME]. Key details: [SPECS]. Customer: [WHO].

Write a product description of 120 to 180 words. Lead with the problem it solves, not the specification. Include the specification as a short list underneath. Use the words the customer uses. Do not claim anything the specs do not support.
  • Content

    Update an outdated article

    Here is an article published in [YEAR]:

[PASTE]

Identify what is now out of date, what is still accurate, and what is missing that a reader would now expect. Give me a revision plan as a list of specific edits. Flag anything I need to verify myself before changing.
  • Content

    Outline a comparison page

    Compare "[OPTION A]" and "[OPTION B]" for an audience of [WHO].

Outline a comparison page: the criteria that actually matter to this audience, the structure, where a table helps and where it does not, and the recommendation section. Be honest about when each option wins. Do not declare a winner overall if there is not one.
  • Technical

    Prioritise audit findings

    Here are the findings from a technical crawl:

[PASTE]

Rank them by impact on organic traffic, then by implementation effort. Give me three groups: fix this week, fix this quarter, and monitor only. For each item in the first group, explain the mechanism by which it is costing traffic. Ignore findings that are cosmetic.
  • Technical

    Generate LocalBusiness schema

    Generate valid JSON-LD LocalBusiness schema for this business:

Name: [NAME]
Address: [ADDRESS]
Phone: [PHONE]
Hours: [HOURS]
Services: [SERVICES]
URL: [URL]

Use the most specific applicable schema type rather than the generic one. Do not include aggregateRating or review markup. Output only the JSON-LD block.
  • Technical

    Diagnose an indexing problem

    A page is not being indexed. Here is what I know:

URL: [URL]
Search Console status: [STATUS]
Robots.txt: [PASTE]
Meta robots: [VALUE]
Canonical: [VALUE]
Internal links pointing to it: [NUMBER]

Walk through the likely causes in order of probability. For each, tell me the specific check that would confirm or eliminate it.
  • Technical

    Redirect map for a migration

    Here is the old URL structure and the new one:

Old: [PASTE]
New: [PASTE]

Produce a one-to-one redirect map. Flag any old URL with no clear new destination and tell me what to do with it rather than defaulting to the homepage. Note where a pattern-based rule would be safer than individual redirects.
  • Technical

    Explain a Core Web Vitals failure

    This page fails [LCP / INP / CLS]. Here is the PageSpeed data:

[PASTE]

Explain in plain language what is causing it, which single change would improve it most, and what a developer needs to do. Distinguish between field data and lab data in your reasoning.
  • Technical

    Robots.txt review

    Here is a robots.txt:

[PASTE]

Review it for errors and risks. Flag any rule that blocks something important, any rule that does nothing, and anything that suggests a misunderstanding of how robots.txt works. Give the corrected version.
  • Technical

    Internal linking recommendations

    Here is a list of URLs with their target keywords and current positions:

[PASTE]

Recommend internal links: from which page, to which page, with what anchor text, and why. Prioritise links that pass authority to pages sitting just outside the top 10. Do not recommend more than 5 new internal links per source page.
  • Technical

    Faceted navigation plan

    An ecommerce site has these filters: [LIST]. Category pages are at [URL PATTERN].

Recommend which filter combinations should be indexable, which should be crawlable but not indexed, and which should be blocked entirely. Explain the reasoning in terms of demand and duplication. Give the implementation as specific directives.
  • Technical

    Log file findings

    Here is a summary of Googlebot hits by URL pattern over 30 days:

[PASTE]

Tell me where crawl is being wasted, which important sections are under-crawled, and what that implies. Recommend specific changes. Note anything that suggests a crawl trap.
  • Local

    Choose GBP categories

    The business is: [DESCRIPTION]. It is located in [CITY]. Its main services are [SERVICES].

Recommend a primary Google Business Profile category and up to 5 secondary categories. Explain why the primary is right rather than the obvious alternative. Note any category that would look correct but would restrict which searches the profile appears for.
  • Local

    Write a GBP business description

    Write a Google Business Profile description of 700 to 750 characters for:

Business: [NAME]
Services: [SERVICES]
Area served: [AREAS]
What makes it different: [DETAILS]

Write for a customer, not for the algorithm. Do not stuff keywords. Do not include a phone number or URL.
  • Local

    Location page that is not a doorway

    I need a page for "[SERVICE] in [SUBURB]". Other pages exist for the same service in different suburbs.

Tell me what genuinely differs between these locations that could form real content: travel time, local conditions, typical property types, local regulations, common local problems. Then outline a page built around those differences. If there is nothing genuinely different, say so and tell me not to build the page.
  • Local

    Citation audit

    Here are the listings found for this business:

[PASTE NAME/ADDRESS/PHONE PER SOURCE]

Identify every inconsistency in name, address and phone. Rank the fixes by how much each source matters for local ranking in India. Flag duplicates that need removal rather than correction.
  • Local

    Review response drafts

    Here is a review:

[PASTE REVIEW, RATING]

Business context: [DETAILS]

Write a response. Address the specific point raised. Do not use a template opening. If the review is negative, acknowledge without admitting liability, and move the conversation offline. Keep it under 80 words.
  • Local

    Reinstatement appeal

    A Google Business Profile was suspended. Here are the details:

Business type: [TYPE]
Address situation: [DETAILS]
What changed before suspension: [DETAILS]
Evidence available: [LIST]

Draft a reinstatement appeal. Be factual, address the likely guideline concern directly, and list the evidence being provided. Do not be emotional or lengthy.
  • Local

    Identify map spam

    Here are the businesses ranking in the local pack for "[KEYWORD]" in [CITY]:

[PASTE NAMES AND ADDRESSES]

Identify which are likely violating guidelines: keyword-stuffed names, virtual offices, residential addresses for non-eligible categories, duplicate listings. For each, tell me what evidence I would need to file a redressal complaint.
  • Local

    Local content calendar

    For a [BUSINESS TYPE] in [CITY], plan 12 months of local content. Include seasonal demand, local events, festivals, and weather-driven needs. For each month give the topic, the target keyword, and the page type. Only include topics that a local customer would actually search.
  • Links

    Qualify a link opportunity

    Here is a site offering a link:

URL: [URL]
Topic: [TOPIC]
What they are asking: [DETAILS]

Assess whether this link is worth having. Consider topical relevance, whether the site has real traffic and a real audience, whether the page would be found by readers, and the risk profile. Give a clear verdict and the reasoning.
  • Links

    Outreach email

    I want a link from [SITE] for [MY PAGE].

Here is what their page covers: [PASTE]
Here is why my page is genuinely useful to their readers: [DETAILS]

Write a cold outreach email under 120 words. Do not compliment their blog. Do not mention SEO or backlinks. Lead with the specific reason this is useful to their reader. One clear ask.
  • Links

    Find unlinked mentions

    Here are pages that mention my brand "[BRAND]" without linking:

[PASTE]

For each, draft a short, specific request to add the link. Reference the exact sentence where the mention appears. Vary the approach so they do not read as a mail merge.
  • Links

    Broken link opportunities

    Here are broken outbound links found on relevant sites:

[PASTE URL, BROKEN TARGET, CONTEXT]

For each, tell me whether I could realistically create or already have a suitable replacement, and whether the linking page is worth the effort. Draft the outreach for the top 3 only.
  • Links

    Data study angle

    My business is [BUSINESS] and I have access to this data: [DESCRIBE DATA].

Propose 5 study angles that an Indian journalist or industry publication would actually cover. For each, give the headline they would write, the publications likely to care, and what analysis is needed. Be honest if the data is too thin to support a study.
  • Links

    Backlink profile audit

    Here is a backlink profile summary:

[PASTE]

Assess it: is the anchor text distribution natural, are the links topically relevant, is the velocity plausible, and is there anything that suggests past manipulation. Tell me whether any action is needed, and be conservative about recommending disavow.
  • Links

    Digital PR pitch

    Story: [DESCRIBE]
Data or angle: [DETAILS]
Target publication: [NAME], which covers [BEAT]

Write a pitch email to a journalist. Subject line plus under 150 words. Lead with the story, not the company. Include the single most surprising number. Offer the data and a quote. No attachments mentioned.
  • Sales

    Cold email to a local business

    Business: [NAME], a [TYPE] in [CITY].
Problem I noticed: [SPECIFIC OBSERVABLE PROBLEM]

Write a cold email under 100 words. Open with the specific problem, not an introduction. Show you looked at their actual business. One ask: a 15 minute call. No attachments, no pricing, no jargon. Write it so it could not have been sent to anyone else.
  • Sales

    Follow-up sequence

    I sent this email and got no reply:

[PASTE]

Write three follow-ups, to send at day 4, day 10 and day 21. Each must add something new rather than asking again. The last should be a clean close that makes it easy to say no. Under 60 words each.
  • Sales

    Audit findings into a sales conversation

    Here are audit findings for a prospect:

[PASTE]

Turn these into three talking points for a sales call. Each should connect a technical finding to a business consequence in rupees or customers. Avoid jargon entirely. Do not list more than three, even if there are more findings.
  • Sales

    Proposal scope section

    Client: [DESCRIBE]
Goal: [GOAL]
Budget indicated: [AMOUNT]
Timeline: [MONTHS]

Write the scope section of a proposal: what is included month by month, what is explicitly excluded, and what the client must provide. Be specific enough that scope creep is arguable. Do not promise rankings or traffic numbers.
  • Sales

    Handle a price objection

    The client said: "[PASTE OBJECTION]"

My price is [AMOUNT] per month for [SCOPE]. My actual delivery cost is [AMOUNT].

Give me three ways to respond. One that holds the price and reframes value, one that reduces scope to meet the budget, and one that walks away gracefully. Tell me which you would use and why.
  • Sales

    Discovery call questions

    The prospect is a [BUSINESS TYPE] in [CITY] with [SIZE] employees.

Give me 15 discovery questions in the order I should ask them. They should surface: what they have tried, who decides, what the budget reality is, and what success would look like to them. Include at least two questions designed to disqualify a bad fit.
  • Sales

    Referral request

    Client: [NAME], who I have worked with for [DURATION] and achieved [SPECIFIC RESULT].

Write a short message asking for a referral. Make it easy to say yes and easy to say no. Be specific about the kind of business I want to be introduced to. Under 90 words.
  • Reporting

    Monthly report narrative

    Here is this month's data:

[PASTE METRICS]

Write the narrative section of a client report. Lead with what changed in business terms. Explain any decline honestly, including if the cause was outside our control or was our mistake. End with what happens next month. No congratulatory language. Under 300 words.
  • Reporting

    Explain a traffic drop

    Traffic dropped [PERCENT] starting [DATE]. Here is what I know:

[PASTE DATA]
Known Google updates in the period: [LIST]
Site changes in the period: [LIST]

Work through the possible causes in order of probability. For each, state the check that would confirm it. Do not conclude it was an algorithm update unless the evidence supports it.
  • Reporting

    Translate metrics for a non-marketer

    Here are the metrics:

[PASTE]

Explain what these mean to a business owner who does not know what impressions or CTR are. Use their language. Tell them the one number that actually matters for their business and why the others are context.
  • Reporting

    Quarterly review agenda

    Client: [NAME]. Engagement: [MONTHS] months. Results so far: [SUMMARY].

Write an agenda for a quarterly review meeting. Include what we did, what worked, what did not, what we learned, and what we propose next. Build in a point where the client is asked what is not working from their side.
  • Reporting

    Forecast honestly

    Current organic sessions: [NUMBER]. Current rankings: [SUMMARY]. Planned work: [SUMMARY]. Market competitiveness: [DESCRIPTION].

Give a realistic 6 month outlook with a range rather than a single number. State the assumptions it depends on and what would invalidate it. Do not produce a hockey stick.
  • Rank & Rent

    Assess a vertical for rank and rent

    Vertical: [SERVICE]. City: [CITY].

Assess it for a rank-and-rent build. Consider: average job value, urgency of the need, whether customers search or call a known business, how many local competitors already rank, and whether businesses in this vertical would understand a lease arrangement. Give a clear go or no-go with reasoning.
  • Rank & Rent

    Site architecture for a lead-gen build

    Service: [SERVICE]. City: [CITY]. Suburbs to target: [LIST].

Design the URL architecture and page inventory. Specify which pages are service pages, which are location pages, and how they interlink. Flag any page that would exist only for SEO and have nothing genuine to say.
  • Rank & Rent

    Conversion elements for a service site

    The service is [SERVICE] and the customer is usually [SITUATION, e.g. in a hurry, stressed, comparing quotes].

List the elements the page needs to make this person call rather than go back to the SERP. Order them by importance. Be specific about placement. Consider that most traffic will be mobile and possibly on a weak connection.
  • Rank & Rent

    Lease pitch to a tenant

    I own a site ranking for [KEYWORDS] in [CITY], generating approximately [NUMBER] calls per month, verified by call tracking.

Write a pitch to a local [BUSINESS TYPE] offering exclusive access to these leads. Explain the arrangement plainly. Anticipate the obvious objection that they could just do SEO themselves. Propose a trial period.
  • Rank & Rent

    Lease agreement terms checklist

    I am leasing a lead-generation site to a tenant. Service: [SERVICE], city: [CITY], pricing model: [FLAT / PER LEAD].

List the terms the agreement must cover to protect me: exclusivity scope, payment timing, what happens if they stop answering the phone, ownership of the domain and content, lead volume expectations, and termination. Note which terms tenants usually push back on.
  • Rank & Rent

    Call tracking setup plan

    I need to prove lead volume from a site to a prospective tenant. The site has [NUMBER] pages across [NUMBER] suburbs.

Plan the tracking: what to track, how to attribute calls to pages and keywords, how to handle form submissions, and what the monthly proof report should contain. Note anything that could make the numbers look better than they are, so I can avoid it.
  • Strategy

    90-day plan for a new client

    Client: [DESCRIBE BUSINESS]
Current state: [TRAFFIC, RANKINGS, SITE CONDITION]
Goal: [GOAL]
Retainer: [AMOUNT] per month
My delivery capacity: [HOURS] per month

Build a 90-day plan. Month by month, list the work, the expected outcome, and the hours it will take. The total hours must fit the capacity given. Sequence so that the earliest work produces the earliest visible result.
  • Strategy

    Decide where to spend limited hours

    I have [HOURS] hours this month for this client. Here are the possible actions:

[LIST]

Rank them by expected return on the time. Tell me what to do, what to defer, and what to drop entirely. Justify the top choice in terms of the mechanism by which it produces traffic or revenue.
  • Strategy

    Competitive positioning analysis

    My client: [DESCRIBE]
Top 3 organic competitors: [DESCRIBE EACH]

Where is my client structurally advantaged and disadvantaged in search? Identify one angle where they could plausibly win rather than compete head-on. Be realistic about whether beating these competitors is achievable at all.
  • Strategy

    Should this business do SEO at all

    Business: [DESCRIBE]. Average customer value: [AMOUNT]. Sales cycle: [LENGTH]. Current channels: [LIST]. Budget available: [AMOUNT].

Assess honestly whether SEO is the right channel for this business right now, or whether something else would produce a better return. If SEO is wrong for them, say so clearly and say what they should do instead.
  • Strategy

    Prioritise a site with many problems

    Here is everything wrong with this site:

[PASTE LIST]

I cannot fix all of it. Give me the three things that would move the needle most, and explain what makes them different from the rest. Explicitly tell me which items on this list do not matter and can be ignored indefinitely.

Free. Nothing to buy.

These prompts are free and always will be. If they are useful, the four guides go considerably deeper.

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