AI8 min
What AI search actually changed, and what it did not
A measured look at how AI answers affect click behaviour, and which parts of SEO practice are genuinely different now.
14 July 2026
Blog
Written when we have something to say.
Not a publishing schedule. Pieces on what changed, what works, and what the industry keeps repeating without checking.
SEO28 July 20267 min
Why your local business is not in the map pack
Six reasons a business ranks well organically but never appears in the local pack, and how to tell which one applies to you.
SEOAIGoogle UpdatesCase StudiesBusinessFreelancingRank & Rent
Business9 min
How to price an SEO retainer in India without losing money
Most freelancers price by guessing what the client will accept. Here is how to price from delivery cost instead.
30 June 2026
Rank & Rent10 min
Rank and rent: an honest assessment of what it takes
The model works. It is also slower, more capital-intensive and more operationally annoying than most people selling it admit.
16 June 2026
Freelancing7 min
Getting your first ten clients without a portfolio
The chicken-and-egg problem of freelancing, and the four routes out of it that actually work in Indian markets.
29 May 2026
Google Updates6 min
How to read a core update without panicking
A calm process for working out whether an update hit you, what it hit, and whether to change anything.
12 May 2026
SEO6 min
Internal linking is the most underrated thing you control
Everything else in SEO depends on someone else. Internal links do not, which is what makes them worth doing properly.
24 April 2026
Case Studies7 min
The free audit that is actually worth receiving
Most free audits are automated PDFs that nobody reads. Here is what makes a prospect respond instead.
8 April 2026
The lessons go deeper than the posts.
These are notes at the edges. The curriculum is the sequenced version, with the deliverables attached.